Girl Scout cookie season has a way of unlocking nostalgia, cravings, and a sense of excitement that few food traditions can match. In early 2026, that excitement is spilling beyond cookie boxes and into the baking aisle in a way that has shoppers buzzing.
With Girl Scout–inspired baking mixes launching at Walmart, a familiar boxed-mix favorite is suddenly facing unexpected competition—one that fans say they “need them all.”
Walmart Just Launched Girl Scout Baking Mixes
The buzz centers on a new collaboration between Miss Jones Baking Co. and Girl Scouts, bringing iconic cookie flavors into easy-to-make baking kits. Sold through Walmart, the limited-time lineup offers a fresh alternative to traditional boxed mixes long dominated by brands like Betty Crocker.
Instead of standard cakes or brownies, these Girl Scout baking mixes recreate beloved Girl Scout cookie flavors in bar and brownie form, combining nostalgia with convenience.
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Girl Scout Baking Mixes Overview
| Product | Key Flavor Inspiration |
|---|---|
| Thin Mints Brownie Kit | Chocolate brownie with mint |
| Lemon-Ups Blondie Bar Kit | Lemon blondie with citrus glaze |
| Coconut Caramel Blondie Bar Kit | Caramel, coconut, and chocolate |
| Coconut Caramel Frosting | Caramel, coconut, chocolate sprinkles |
| Thin Mints Chocolate Frosting | Chocolate frosting with mint |
Girl Scout Baking Mixes People Craze
Boxed Girl Scout baking mixes have always been popular for their simplicity, but this launch adds a layer of emotional connection. Girl Scout cookies are deeply tied to childhood memories, seasonal traditions, and community experiences. Translating those flavors into bake-at-home kits taps directly into that sentiment.
Unlike standard mixes that aim for broad appeal, these Girl Scout baking mixes products are clearly designed for fans who already have strong preferences—Thin Mints loyalists, Lemon-Ups fans, and coconut-caramel devotees. Each kit promises a recognizable flavor profile while still allowing for a warm, homemade result.
This approach gives the mixes a premium, novelty feel that stands out on crowded shelves, especially during Girl Scout cookie season.
Girl Scout Baking Mixes: Closer Look
The Thin Mints Brownie Kit delivers a rich chocolate base with a refreshing mint twist, echoing the flavor of the top-selling Girl Scout cookie. It’s positioned as indulgent yet familiar, ideal for fans who want something decadent but easy to prepare.
The Lemon-Ups Blondie Bar Kit offers a brighter option. With a zesty lemon flavor and sweet citrus glaze, it reflects the cookie’s bold, tangy profile. This mix caters to shoppers looking for something lighter and less chocolate-forward.
The Coconut Caramel Blondie Bar Kit is inspired by Caramel deLites, also known as Samoas. Featuring buttery caramel notes, toasted coconut, and a drizzle of chocolate icing, it leans into rich texture and layered flavor—making it a standout for coconut lovers.
Each kit makes approximately 16 servings and requires only basic ingredients like eggs, butter, and water.
Girl Scout Baking Mixes: The Frostings
Beyond the baking kits, the lineup includes two themed frostings that extend the Girl Scout flavor experience. The Coconut Caramel Frosting blends silky caramel with toasted coconut and chocolate sprinkles, designed to pair perfectly with blondies, brownies, or cupcakes.
The Thin Mints Chocolate Frosting combines deep chocolate flavor with a burst of mint and crunchy sprinkles. While intended for decorating, many fans admit it’s tempting to enjoy straight from the container.
Priced at $5.97 each, the frostings make it easy for home bakers to customize desserts without extra prep, adding another layer of appeal to the collection.
Girl Scout Baking Mixes Pricing & Availability
All five products are available for pre-order on the Miss Jones Baking Co. website through January 31, 2026. Starting February 15, the full lineup will be available at Walmart locations—but only for a limited time.
The Girl Scout baking mixes are priced at $6.97, positioning them slightly above basic boxed mixes but still accessible for most shoppers. The limited availability creates urgency, encouraging fans to stock up before the products disappear from shelves.
This strategy mirrors the seasonal nature of Girl Scout cookies themselves, reinforcing the idea that these treats are special and time-sensitive.
Girl Scout Baking Mixes Comparison to Betty Crocker
For decades, Betty Crocker has been synonymous with boxed baking mixes, especially brownies and blondies. However, these new releases challenge that dominance by offering flavors that feel more distinctive and emotionally resonant.
Social media reactions suggest that shoppers see these Girl Scout baking mixes as collectible and gift-worthy, not just pantry staples. When foodie insider Markie Devo shared the lineup online, comments like “I need them all” poured in almost instantly.
That level of enthusiasm signals a shift in consumer expectations—where novelty, nostalgia, and brand storytelling matter just as much as ease of preparation.
What This Launch Says About Baking Trends in 2026?
Home baking continues to evolve, with shoppers seeking products that feel both convenient and special. Collaborations with recognizable brands or organizations help elevate simple mixes into something worth talking about.
By tying into Girl Scout cookie season, Miss Jones Baking Co. has aligned itself with a built-in audience that’s already primed to buy. Selling exclusively through Walmart further amplifies reach, ensuring the products are easy to find once they launch.
This blend of nostalgia, accessibility, and limited-time excitement reflects where baking trends are headed in 2026.
Frequently Asked Questions
1. What are the new Girl Scout baking mixes at Walmart?
They are baking kits and frostings from Miss Jones Baking Co. inspired by Girl Scout cookie flavors like Thin Mints and Lemon-Ups.
2. How many products are in the lineup?
There are five products total: three baking kits and two frostings.
3. When will these Girl Scout baking mixes be available at Walmart?
They will be available in Walmart stores starting February 15, 2026, for a limited time.
4. Are these Girl Scout baking mixes permanent items?
No, they are limited-time products tied to Girl Scout cookie season.
With Girl Scout–inspired flavors and limited-time availability, these new Walmart baking mixes are giving classic boxed brands real competition in 2026.
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