The following article provides a detailed review of Snickers’ newest expansion into the frozen aisle, specifically the launch of their snackable Ice Cream Minis line. Released in January 2026, this permanent addition features five distinct varieties, including a first-of-its-kind cross-brand collaboration with M&M’s.
Snickers Ice Cream Minis Dropped 5 New Treats
Snickers has officially transitioned its iconic ice cream bar into a “minified” format with the debut of the Snickers Ice Cream Minis line. Recognizing the growing consumer demand for portion-controlled indulgence, Mars Wrigley has condensed the classic combination of peanut butter ice cream, caramel, and chocolate into a bite-sized treat roughly the size of a fun-sized candy bar. This new permanent lineup includes the Original flavor alongside four creative iterations: Crunchy Peanut Butter, Almond, Salted Caramel, and a highly anticipated M&M’s collaboration.
The launch marks a significant strategic move for Snickers, which has held a dominant position in the freezer aisle since the original ice cream bar’s release in 1989. By offering these treats in 10-count boxes, the brand is targeting the “permissible snacking” market, providing a rich, multi-textural dessert that satisfies cravings with just a few bites. While the majority of the lineup is available at all major retailers nationwide, the Snickers x M&M’s variety remains a notable exclusive, highlighting the brand’s continued focus on unique retail partnerships.
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Snickers Ice Cream Minis Overview
| Feature | Details |
|---|---|
| New Flavors | Original, Crunchy PB, Almond, Salted Caramel, M&M’s |
| Packaging | 10-count boxes (fun-sized format) |
| Retail Availability | Nationwide (Original, Almond, PB, Salted Caramel) |
| Exclusive Offering | Snickers x M&M’s (Walmart Only) |
| Calorie Count | Approximately 80–90 calories per bar |
Snickers Ice Cream Minis Diverse Flavor Profiles
The Snickers Crunchy Peanut Butter Ice Cream Mini is designed for those who appreciate the salty-sweet complexity of the original bar but desire a more intense textural experience. It features 100% real peanut butter ice cream mixed with a significantly higher concentration of roasted peanuts both within the ice cream and layered under the chocolate shell. This version has been praised for its bold nuttiness, which pairs harmoniously with the signature chewy caramel glaze, making it a standout for fans of the “Crunchy” candy bar variant.
For consumers who prefer a different nutty profile or have a sensitivity to peanuts, the Snickers Almond Ice Cream Mini offers a sophisticated alternative. This bar swaps peanut butter ice cream for a smooth, creamy vanilla base and replaces peanuts with crunchy whole almond pieces. The result is a lighter, more delicate flavor that mimics the profile of the Almond Snickers candy bar. The contrast between the cold vanilla center and the snap of the chocolate-covered almonds provides a refined dessert experience that feels closer to a classic high-end ice cream bar.
The Salted Caramel variety is perhaps the most decadent addition to the line, leaning into the popular flavor trend of the mid-2020s. This mini features salted caramel-flavored ice cream, peanuts, and an extra layer of gooey caramel. The saltiness of the ice cream base enhances the sweetness of the chocolate and caramel, creating a balanced profile that has been described as “ultra-salty” in a way that appeals to serious caramel enthusiasts. It represents an elevated take on the original Snickers formula, focusing on the interplay between salt and sugar.
Landmark Snickers X M&M’S Collaboration
The crown jewel of the new launch is the Snickers x M&M’s Ice Cream Mini, which represents the first time these two Mars powerhouse brands have officially collaborated within the ice cream segment. This bar features peanut butter ice cream, caramel, and peanuts, but adds the colorful crunch of M&M’s Minis into the mix. The inclusion of the candy-coated pieces adds a distinct crackle that contrasts with the softer textures of the ice cream and caramel. This hybrid treat is currently exclusive to Walmart, hitting shelves as a featured item for the 2026 season.
Early reviews of the M&M’s collaboration highlight the successful integration of the two identities. The M&M’s Minis remain surprisingly crisp even when frozen, providing a texture that fans have called “irresistible.” Because it combines the peanut butter core of a Snickers with the candy-coated shell of an M&M, it effectively satisfies two major candy cravings in a single 90-calorie bite. The limited availability at Walmart has already created a “treasure hunt” dynamic among fans looking to try this specific variety before it moves into wider distribution.
Snickers Ice Cream Minis Consumer Feedback
The general consensus from early taste tests suggests that the “minification” of the Snickers ice cream bar is a major success. Reviewers have noted that the smaller size is ideal for a quick post-dinner treat or a mid-afternoon snack without the commitment of a full-sized bar. The packaging mimics the fun-size candy bars people know from Halloween, adding a layer of nostalgia to the experience. Additionally, the thinness of the chocolate shell ensures a satisfying snap without being so thick that it becomes difficult to bite into while frozen.
The Crunchy Peanut Butter flavor has emerged as a favorite among those who prioritize texture, while the Almond version has been cited as a perfect “palate cleanser” for those who find the peanut butter ice cream too heavy. The Salted Caramel variant has seen some polarized reviews due to its intense saltiness, though it remains a top choice for fans of the sweet-and-salty combination. Overall, the brand has been lauded for maintaining the integrity of the original Snickers flavor while successfully branching out into these new, snackable directions.
Frequently Asked Questions
Which Snickers Ice Cream Mini flavor is exclusive to Walmart?
The Snickers x M&M’s Ice Cream Mini is the only flavor in the new line that is a Walmart exclusive. The other four flavors (Original, Crunchy Peanut Butter, Almond, and Salted Caramel) are available at major grocery retailers nationwide.
Are these new Snickers Ice Cream Minis a limited-time release?
No, all five flavors in the Snickers Ice Cream Minis line are permanent additions to the brand’s frozen portfolio, meaning they will be available year-round in the freezer aisle.
How many calories are in a single Snickers Ice Cream Mini?
Each mini bar contains between 80 and 90 calories, depending on the specific flavor, making them a portion-controlled option for those looking for a light dessert.
Whether you are a lifelong fan of the original bar or looking for a new way to enjoy a candy-ice cream mashup, the Snickers Minis line offers a variety of ways to satisfy your sweet tooth in just a few bites.
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