Protein-forward foods have dominated grocery headlines for years, and 2026 is already proving that the trend is far from slowing down. From cereal and bread to snacks and supplements, brands are racing to rethink how protein fits into everyday routines.
Now, one unexpected company has entered the conversation with a product that challenges what a protein drink can be—and it’s unlike anything currently lining store shelves. This surprise has come in the form of Beyond Meat Protein beverage.
New Beyond Meat Protein Beverage
In a surprising move, Beyond Meat has stepped beyond burgers and nuggets to debut its very first beverage. The brand’s new creation, called Beyond Immerse, is a sparkling, canned protein drink that blends plant protein with carbonation, electrolytes, and fiber.
Rather than positioning it as a shake or sports drink, Beyond Meat is presenting Beyond Immerse as an entirely new category. It’s designed for people who want protein in a lighter, more refreshing format—without the thickness or heaviness of traditional protein shakes.
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New Beyond Meat Protein Beverage Overview
| Feature | Details |
|---|---|
| Brand | Beyond Meat |
| Product name | Beyond Immerse |
| Protein content | 10 g or 20 g plant protein |
| Key additions | Fiber, antioxidants, electrolytes |
| Flavors | Peach Mango, Lemon Lime, Orange Tangerine |
| Availability | Limited-time, Beyond Test Kitchen exclusive |
| Can size | 12 ounces |
Why New Beyond Meat Protein Beverage is Different?
Most protein beverages on the market fall into two camps: thick, shake-style drinks or electrolyte-heavy sports drinks with minimal protein. Beyond Immerse attempts to bridge that gap by offering meaningful protein in a carbonated, soda-like format.
Each 12-ounce can contains up to 20 grams of plant-based protein derived from peas, along with seven grams of fiber. The inclusion of electrolytes and antioxidants positions the drink as something that could fit into post-workout recovery or long outdoor activities rather than meal replacement.
What truly sets Beyond Meat Protein beverage apart is its texture and presentation. Instead of a creamy mouthfeel, Beyond Immerse is light and slightly viscous, closer to flavored coconut water than a traditional protein beverage. This makes it easier to drink quickly, especially when chilled.
New Beyond Meat Protein Beverage Limited Availability Details
Beyond Immerse launches with three fruit-forward flavors: Peach Mango, Lemon Lime, and Orange Tangerine. Each is designed to feel familiar while masking the earthy notes commonly associated with pea protein.
However, shoppers won’t find Beyond Meat Protein drinks at grocery stores—at least not yet. Beyond Immerse is available exclusively through the Beyond Test Kitchen website, a platform where Beyond Meat tests new innovations and limited-edition products directly with consumers.
The drinks are available for a limited time only, reinforcing the experimental nature of the launch. According to the brand, the Test Kitchen allows consumers early access to products that may shape the future of the company’s lineup.
New Beyond Meat Protein Beverage: Taste, Aroma, and Texture
Upon opening the cans, the aroma is immediately appealing. Lemon Lime closely resembles a craft soda interpretation of lemon-lime soft drinks, while Peach Mango smells candy-like and juicy. Orange Tangerine evokes the nostalgic scent of small cafeteria orange juice cartons.
Flavor-wise, the experience depends heavily on protein level. The 20-gram versions deliver noticeable savory and salty notes, with the pea protein flavor coming through more strongly than expected. The 10-gram versions are more subtle and easier to drink, especially for those sensitive to plant-protein aftertastes.
In terms of carbonation, the drinks are lighter than anticipated. Rather than a strong fizz, Beyond Immerse offers gentle bubbles, resulting in a drink that feels both thin and slightly syrupy. This texture may surprise soda drinkers but could appeal to those who prefer less aggressive carbonation.
New Beyond Meat Protein Beverage Best Suited For
Beyond Immerse is not designed to replace protein shakes for those seeking maximum muscle-building nutrition. Instead, it targets a different audience: people who want protein without heaviness, especially after light workouts or outdoor activities.
The drinks make the most sense when consumed ice cold, particularly after sweating. In that context, the savory undertones feel more refreshing, and the electrolytes help justify the beverage’s positioning beyond novelty.
For many consumers, the 10-gram protein versions will likely be the sweet spot. They deliver enough protein to feel functional without overpowering the flavor. Some may even choose to dilute the drink with plain sparkling water to boost carbonation and soften the protein notes.
Why Beyond Meat Entering Beverages Matters?
Beyond Meat’s move into drinks reflects a broader shift in the protein market. With growing concerns around heavy metals in some protein powders and increased demand for plant-based options, consumers are looking for alternatives that feel lighter and safer.
By leveraging its plant-protein expertise, Beyond Meat is signaling that protein doesn’t have to come in traditional formats. A sparkling protein drink challenges expectations and opens the door for more innovation in functional beverages.
It also positions the brand beyond frozen and refrigerated foods, suggesting a future where Beyond Meat could compete in multiple grocery aisles rather than just the meat alternative section.
Frequently Asked Questions
1. Is Beyond Immerse a protein shake or soda?
No, it is a sparkling protein beverage that sits somewhere between a soda and a sports drink.
2. How much protein does Beyond Immerse contain?
Each can contains either 10 grams or 20 grams of plant-based protein.
3. Where can I buy Beyond Immerse?
It is only available for a limited time through the Beyond Test Kitchen website.
4. Does it taste like pea protein?
The 20-gram versions have a noticeable pea protein flavor, while the 10-gram versions are milder.
With Beyond Immerse, Beyond Meat has introduced one of the most unconventional protein drinks of the year—one that may not be for everyone, but undeniably pushes the boundaries of what protein beverages can be in 2026.
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